Unduk Ngadau is a traditional beauty pageant celebrated in Sabah, Malaysia, held annually during the Kaamatan Festival. This event honors the Kadazan-Dusun culture and showcases the beauty, talent, and intelligence of young women from the region. Contestants wear traditional attire and participate in various rounds, including interviews and cultural performances. The winner is crowned as the ambassador of the Kadazan-Dusun community, promoting their heritage and values. The pageant not only highlights beauty but also emphasizes the importance of cultural preservation and community pride.