User-Generated Content (UGC) refers to any form of content created and shared by individuals rather than brands or organizations. This can include text, images, videos, and reviews posted on social media platforms, blogs, or websites. UGC is often seen as more authentic and relatable, as it reflects the opinions and experiences of real users. Brands frequently leverage UGC in their marketing strategies to build trust and engage with their audience. By showcasing content created by customers, such as testimonials or product photos, companies like Nike and Coca-Cola can foster a sense of community and encourage more interaction with their products.