The "Truck of the Year" award is given annually to recognize the best new pickup truck in the automotive industry. This award is typically determined by a panel of automotive journalists and experts who evaluate various factors, including performance, design, safety, and innovation. Winning the "Truck of the Year" title can significantly impact a manufacturer's reputation and sales. It highlights the vehicle's quality and features, making it more appealing to potential buyers. Notable past winners include models from brands like Ford, Chevrolet, and Ram.