The "SUV of the Year" is an award given to the best sport utility vehicle based on various criteria, including performance, safety, technology, and design. This accolade is often determined by automotive experts and organizations that evaluate new models released within a specific year. Winning the "SUV of the Year" title can significantly impact a vehicle's sales and reputation. It highlights the vehicle's strengths and innovations, making it a popular choice among consumers looking for reliability and modern features in their SUVs.