The "Car of the Year" is an annual award that recognizes the best new vehicle based on various criteria, including design, performance, safety, and innovation. This award is typically given by automotive organizations and publications, which evaluate a range of vehicles released in a specific year. Winning the "Car of the Year" title can significantly impact a manufacturer's reputation and sales. It highlights the vehicle's strengths and can influence consumer choices, making it a prestigious accolade in the automotive industry. The award often draws attention to advancements in technology and sustainability within the automotive sector.