Transactional Email
Transactional Email refers to automated messages sent to individuals based on specific actions they take. These emails are typically triggered by user interactions, such as making a purchase, signing up for a newsletter, or resetting a password. Their primary purpose is to provide important information related to these actions.
Unlike promotional emails, which aim to market products or services, transactional emails focus on delivering essential updates and confirmations. Common examples include order confirmations, shipping notifications, and account alerts. These emails are crucial for maintaining clear communication between businesses and their customers.