Email Automation is a technology that allows businesses to send emails automatically based on specific triggers or schedules. This means that instead of manually sending each email, companies can set up a system to deliver messages at the right time, such as welcoming new subscribers or reminding customers about abandoned shopping carts. By using Email Automation, businesses can improve their communication efficiency and ensure that their audience receives timely information. This process often involves creating templates and defining rules for when and how emails should be sent, helping to maintain consistent engagement with customers without requiring constant manual effort.