Consumer marketing refers to the strategies and tactics used by businesses to promote their products or services directly to individual customers. This type of marketing focuses on understanding consumer needs, preferences, and behaviors to create effective advertising campaigns. Techniques may include social media marketing, email promotions, and in-store displays, all aimed at encouraging purchases. The goal of consumer marketing is to build brand awareness and loyalty among potential buyers. By utilizing market research and data analysis, companies can tailor their messages to resonate with specific target audiences. Successful consumer marketing can lead to increased sales and a stronger market presence for brands like Coca-Cola or Apple.