"Traction" refers to the progress and momentum a business or startup gains as it grows and attracts customers. It is often measured by key performance indicators such as sales, user engagement, or market share. Achieving traction is crucial for a company to demonstrate its viability and potential for success. In the context of entrepreneurship, Traction can also refer to the strategies and tactics used to gain market presence. Founders often seek advice from experts or use frameworks like The Lean Startup to refine their approach. Ultimately, traction helps businesses secure funding and build a loyal customer base.