"Tough Times Never Last, But Tough People Do!" is a motivational phrase that emphasizes resilience in the face of adversity. It suggests that difficult situations are temporary, but the strength and determination of individuals can lead to overcoming challenges. This idea encourages people to develop inner toughness and perseverance, which are essential for navigating life's ups and downs. The phrase is often associated with motivational speakers and authors like Robert H. Schuller, who wrote a book with the same title. It serves as a reminder that while hardships may come and go, the qualities that make a person strong can endure and help them thrive.