The "Top Latin Artist" award recognizes outstanding performers in the Latin music genre. This accolade is often given at major music award ceremonies, such as the Billboard Latin Music Awards or the Latin Grammy Awards. It highlights artists who have achieved significant commercial success and popularity within the Latin music industry. Artists considered for this title typically have a strong presence on music charts, streaming platforms, and radio. They may include a variety of genres, such as reggaeton, salsa, and bachata. Winning this award can elevate an artist's career and increase their visibility in the global music scene.