"Snap, Crackle, and Pop" are the iconic mascots for the breakfast cereal Rice Krispies, produced by Kellogg's. These characters are known for their distinctive sounds, which represent the noise the cereal makes when milk is added. The slogan has become synonymous with the product, emphasizing its unique texture and appeal. The characters were first introduced in the 1930s and have since become a staple in advertising for the cereal. They are often depicted as animated figures, bringing a playful and fun element to the brand. Their catchy names have made them memorable and recognizable in popular culture.