"The Year of the Farmer" is a designation that highlights the importance of agriculture and the contributions of farmers to society. It aims to raise awareness about the challenges faced by farmers, such as climate change, market fluctuations, and food security. This initiative encourages communities to support local agriculture and sustainable farming practices. The observance often includes events, educational programs, and campaigns that celebrate the hard work of farmers. It emphasizes the connection between consumers and the food they eat, promoting appreciation for the role of farmers in providing essential resources.