The Support Economy refers to a shift in economic focus from traditional goods and services to providing support and assistance to individuals and businesses. This concept emphasizes the importance of customer service, personalized experiences, and community engagement, where companies prioritize building relationships over merely selling products. In this economy, businesses leverage technology and data to understand customer needs better and offer tailored solutions. Examples include subscription services, online platforms, and gig economy jobs, which provide flexible support options. This approach aims to enhance customer satisfaction and loyalty, ultimately driving long-term success for companies.