The Lincoln Project is a political action committee founded in late 2019 by a group of former Republican strategists and operatives. Its primary goal is to prevent the re-election of Donald Trump and to promote conservative values that they believe have been undermined by his presidency. The organization focuses on creating advertisements and campaigns that appeal to moderate and independent voters. The Lincoln Project aims to hold Republican leaders accountable for their support of Trump and to advocate for a return to traditional conservative principles. It has gained significant attention for its provocative ads and messaging, which often criticize both Trump and the broader Republican Party.