"The Age of Surveillance Capitalism" is a term coined by Shoshana Zuboff to describe a new economic system where personal data is collected and analyzed by companies to predict and influence behavior. This data-driven approach allows businesses to create targeted advertisements and services, often without users' explicit consent. In this age, technology giants like Google and Facebook play a significant role by harvesting vast amounts of information from users. This practice raises concerns about privacy, autonomy, and the ethical implications of manipulating individuals based on their data, leading to ongoing debates about regulation and consumer rights.