The TCF, or Transparency and Consent Framework, is a tool designed to help organizations comply with data protection regulations, particularly the General Data Protection Regulation (GDPR) in Europe. It provides a standardized way for websites and apps to obtain and manage user consent for data processing activities, ensuring that users are informed about how their data will be used. The framework allows users to make choices about their personal data while giving companies a clear method to document and communicate these preferences. By using the TCF, businesses can enhance transparency and build trust with their users, ultimately fostering a more responsible digital environment.