Swiss design is a style that emphasizes simplicity, functionality, and clarity. Originating in Switzerland in the mid-20th century, it is characterized by clean lines, minimal ornamentation, and a focus on typography. This approach often uses grid systems to create balanced and organized layouts, making information easy to digest. The movement is closely associated with the International Typographic Style, which promotes the use of sans-serif fonts and a structured visual hierarchy. Notable figures in Swiss design include Max Bill and Josef Müller-Brockmann, who contributed significantly to its principles and practices, influencing graphic design and architecture worldwide.