Swiss Design is a design style that originated in Switzerland in the mid-20th century. It is characterized by simplicity, functionality, and minimalism, often using clean lines and a grid-based layout. This approach emphasizes clarity and order, making it easy for viewers to understand the message being conveyed. The movement is closely associated with the Bauhaus and International Typographic Style, which prioritize the use of sans-serif fonts and a limited color palette. Notable designers like Max Bill and Josef Müller-Brockmann have significantly influenced this style, promoting the idea that design should serve a purpose and enhance communication.