Market growth refers to the increase in demand for goods and services within a specific market over time. This growth can be measured in terms of sales revenue, the number of customers, or the overall market size. Factors contributing to market growth include economic conditions, technological advancements, and changes in consumer preferences. When a market experiences growth, businesses often expand their operations to meet rising demand. This can lead to increased competition, innovation, and investment in the market. Understanding market growth is essential for companies like Apple or Coca-Cola as they strategize to capture a larger share of the market.