Strategic change refers to the process of altering an organization's direction, structure, or operations to improve performance and adapt to new market conditions. This can involve shifts in business strategy, resource allocation, or organizational culture, often driven by external factors such as competition, technology, or customer preferences. Implementing strategic change requires careful planning and communication to ensure that all stakeholders understand the reasons behind the change. Successful examples of strategic change can be seen in companies like Apple and Netflix, which have adapted their business models to stay relevant in rapidly evolving industries.