The StoryBrand Framework is a marketing approach developed by Donald Miller that helps businesses clarify their messaging. It uses the elements of storytelling to position the customer as the hero and the brand as a guide. This framework emphasizes understanding the customer's problems and presenting the brand's solutions in a clear and compelling way. By following the seven-part framework, businesses can create a narrative that resonates with their audience. The key components include identifying the customer's desires, defining the problem, and showcasing how the brand can help them succeed. This method aims to simplify communication and enhance customer engagement.