StoryBrand is a marketing framework created by Donald Miller that helps businesses clarify their messaging. It emphasizes the importance of storytelling in marketing, positioning the customer as the hero and the brand as a guide. This approach aims to make communication more effective by focusing on the customer's needs and desires. The StoryBrand framework consists of seven key elements that outline how to create a compelling narrative. These elements include identifying the customer's problem, presenting a solution, and outlining a clear plan. By following this structure, businesses can create messages that resonate with their audience and drive engagement.