"Building a StoryBrand" is a marketing framework created by Donald Miller that helps businesses clarify their messaging. The approach is based on the idea that customers are the heroes of their own stories, and brands should position themselves as guides that help these heroes succeed. By using a seven-part framework, businesses can create a clear narrative that resonates with their audience. The framework includes elements such as identifying the customer's problem, defining the brand's solution, and outlining a clear call to action. This method aims to simplify communication, making it easier for customers to understand the value of a product or service, ultimately leading to increased engagement and sales.