Storefront design refers to the visual and functional aspects of a retail space's exterior. It includes elements such as signage, window displays, and architectural features that attract customers and convey the brand's identity. A well-designed storefront can enhance visibility and create a welcoming atmosphere, encouraging foot traffic and increasing sales. Effective storefront design also considers the layout and accessibility of the entrance. It should be inviting and easy to navigate, ensuring that customers can enter and exit comfortably. Additionally, incorporating elements like lighting and color can further enhance the overall appeal, making the store stand out in a competitive market.