Consumer brands are companies that create products or services aimed directly at individual customers. These brands focus on meeting the needs and preferences of everyday consumers, offering items like food, clothing, electronics, and personal care products. Well-known examples include Coca-Cola, Nike, and Apple, which have established strong identities and loyal customer bases. These brands often invest in marketing and advertising to build recognition and trust among consumers. They use various strategies, such as social media campaigns and celebrity endorsements, to connect with their audience. The goal is to create a positive perception that encourages customers to choose their products over competitors.