The State Administration for Market Regulation (SAMR) is a regulatory body in China responsible for overseeing market activities. It was established in 2018 to enhance the efficiency of market regulation and ensure fair competition. SAMR's duties include enforcing laws related to anti-monopoly, product quality, and consumer rights. SAMR also manages the registration of businesses and oversees the implementation of market policies. By coordinating with other government agencies, it aims to create a stable and transparent market environment. This helps protect consumers and promotes healthy economic growth in China.