Standards setting is the process of establishing guidelines and criteria that ensure products, services, and systems meet specific quality and safety requirements. This process involves various stakeholders, including industry experts, government agencies, and consumer groups, who collaborate to create standards that promote consistency and reliability. For example, the International Organization for Standardization (ISO) develops international standards that help businesses operate efficiently and safely. These standards are essential in various fields, such as healthcare, technology, and manufacturing, as they help protect consumers and facilitate trade. By adhering to established standards, companies can improve their reputation and ensure that their offerings meet customer expectations, ultimately leading to greater trust and satisfaction.