Sports sponsorship is a business arrangement where companies provide financial support to athletes, teams, or events in exchange for advertising and promotional opportunities. This can include displaying logos on uniforms, banners at events, or mentions in media coverage. The goal is to increase brand visibility and connect with fans. Companies often choose to sponsor popular sports like football, basketball, or tennis to reach a larger audience. Sponsorship can benefit both parties: athletes and teams receive funding to support their activities, while sponsors gain exposure and enhance their brand image through association with successful sports figures or events.