Athlete sponsorship is a marketing strategy where companies provide financial support or products to athletes in exchange for promoting their brand. This relationship often involves athletes wearing branded gear, appearing in advertisements, or participating in promotional events. The goal is to enhance brand visibility and connect with consumers through the athlete's image and performance. Sponsorship can benefit athletes by providing them with the resources needed to train and compete at high levels. It allows them to focus on their sport without the added stress of financial burdens. In return, companies gain access to the athlete's fan base, creating a mutually beneficial partnership.