Soulja Boy Tell 'Em, born DeAndre Cortez Way in 1990, is an American rapper, producer, and entrepreneur. He gained fame in 2007 with his hit single "Crank That (Soulja Boy)," which became a viral sensation and topped the Billboard Hot 100 chart. His innovative use of the internet and social media helped him connect with fans and promote his music. In addition to his music career, Soulja Boy has ventured into various business endeavors, including video game development and merchandise. He is known for his influence on the "hip-hop" genre and for popularizing the use of dance challenges in music promotion, paving the way for future artists.