Lil B, also known as Brandon McCartney, is an American rapper, producer, and internet personality. He gained fame as a member of the The Pack, a hip-hop group known for their 2006 hit "Vans." Lil B is recognized for his unique style, which blends elements of hip-hop with unconventional lyrics and a positive message. In addition to his music career, Lil B is known for his strong presence on social media, where he shares motivational messages and engages with fans. He has released numerous mixtapes and albums, earning a dedicated following and influencing a new generation of artists with his experimental approach to music and self-expression.