Soft power refers to the ability of a country or entity to influence others through attraction and persuasion rather than coercion or force. This concept, introduced by Joseph Nye, emphasizes the importance of culture, values, and foreign policies that resonate positively with other nations. Examples of soft power include diplomacy, cultural exchanges, and international aid. Countries often use soft power to enhance their global image and foster goodwill. For instance, Hollywood movies, music, and art can shape perceptions and create a favorable view of a nation. By promoting their culture and ideals, countries can build alliances and strengthen their influence on the world stage.