Social sentiment refers to the collective feelings and opinions expressed by individuals about a particular topic, brand, or event, often analyzed through social media and online platforms. It can be positive, negative, or neutral, reflecting how people perceive and react to various issues or products. Understanding social sentiment is crucial for businesses and organizations, as it helps them gauge public opinion and adjust their strategies accordingly. Tools and techniques, such as sentiment analysis, are used to track and interpret these emotions, providing valuable insights into consumer behavior and trends related to brands, products, or current events.