Social media stars are individuals who have gained significant popularity and influence on platforms like Instagram, YouTube, and TikTok. They often create engaging content, such as videos, photos, or blogs, that resonates with their audience. Their large following can lead to opportunities for brand partnerships and sponsorships. These influencers typically focus on specific niches, such as fashion, gaming, or fitness, allowing them to connect with targeted audiences. Their impact on trends and consumer behavior has made them important figures in modern marketing, as brands seek to leverage their reach to promote products and services effectively.