A Digital Strategist is a professional who develops and implements online marketing strategies to help businesses achieve their goals. They analyze data, understand target audiences, and create plans that utilize various digital channels, such as social media, email, and websites. Their work often involves collaborating with teams to enhance brand visibility and engagement. To be effective, a Digital Strategist must stay updated on trends in the digital landscape, including changes in algorithms and emerging technologies. They often use tools like Google Analytics and SEO techniques to measure success and adjust strategies accordingly, ensuring that campaigns are effective and aligned with business objectives.