Social media engagement refers to the interaction between users and content on platforms like Facebook, Instagram, and Twitter. It includes actions such as likes, comments, shares, and direct messages. High engagement indicates that users find the content interesting or valuable, which can help increase visibility and reach. Effective social media engagement can enhance brand loyalty and community building. Businesses often track engagement metrics to understand their audience better and tailor their content accordingly. Engaging with followers can also foster relationships and encourage user-generated content, further amplifying a brand's presence online.