Social Listening is the process of monitoring digital conversations to understand what people are saying about a brand, product, or industry. It involves tracking mentions on social media platforms, blogs, forums, and other online spaces. By analyzing this data, businesses can gain insights into customer opinions, preferences, and trends. This practice helps organizations respond to customer feedback, improve their products, and enhance their marketing strategies. Social Listening tools can automate the collection of data, making it easier for companies to stay informed and engage with their audience effectively.