Brand Monitoring is the process of tracking and analyzing how a brand is perceived by the public. This involves keeping an eye on various channels, such as social media, news articles, and customer reviews, to gather insights about customer opinions and sentiments. By understanding these perceptions, businesses can make informed decisions to improve their brand image. Effective Brand Monitoring helps companies identify trends, respond to customer feedback, and manage their reputation. Tools and software are often used to automate this process, allowing brands to stay updated on mentions and discussions related to their products or services, ensuring they remain relevant in a competitive market.