Short-term orientation is a cultural value that emphasizes immediate results and quick gratification over long-term planning and perseverance. Societies with this orientation prioritize short-term goals, often focusing on the present rather than future consequences. This can influence various aspects of life, including business practices, education, and personal relationships. In contrast to long-term orientation, which values persistence and future rewards, short-term orientation encourages adaptability and responsiveness to current challenges. This mindset can lead to rapid decision-making and innovation but may also result in a lack of sustainability and foresight in planning for the future.