Shopping technology refers to the tools and systems that enhance the retail experience for consumers and businesses. This includes online platforms, mobile apps, and payment systems that make purchasing products easier and more efficient. Technologies like artificial intelligence and augmented reality are also being used to personalize shopping experiences and help customers visualize products before buying. Additionally, shopping technology encompasses innovations like self-checkout kiosks and contactless payments, which streamline the checkout process. Retailers use data analytics to understand consumer behavior and optimize inventory management. Overall, shopping technology aims to improve convenience, speed, and customer satisfaction in the shopping experience.