Shopkins are small, collectible toy figures that resemble grocery items and everyday products. Each figure has a unique design and name, often featuring cute faces and vibrant colors. They are part of a larger franchise that includes playsets, accessories, and animated series, appealing to children and collectors alike. Launched in 2014 by Moose Toys, Shopkins quickly gained popularity, leading to various seasons and themed collections. The toys are typically sold in blind bags, adding an element of surprise for fans. Shopkins have also inspired video games and merchandise, further expanding their reach in the toy market.