"L.O.L. Surprise!" is a popular line of toys created by MGA Entertainment that features collectible dolls and accessories. Each doll comes in a colorful ball-shaped package that must be unwrapped layer by layer, revealing surprises at each stage. The dolls are known for their unique styles, fun themes, and the ability to change color or perform tricks when exposed to water. The brand has expanded beyond dolls to include playsets, clothing, and other merchandise. It has gained a large following among children and collectors, leading to various spin-off series and collaborations. The success of L.O.L. Surprise! has made it a significant player in the toy industry.