Num Noms are a line of collectible toys that combine cute characters with fun scents. Each toy features a unique design, often resembling food items like desserts or fruits. The toys are divided into two categories: Noms, which are the larger, scented figures, and Nums, which are smaller, stackable characters that can be placed on top of the Noms. These toys encourage imaginative play and creativity, as children can mix and match different Nums and Noms to create their own combinations. Num Noms also come with various accessories and playsets, enhancing the overall experience and making them popular among kids and collectors alike.