Shadism refers to the discrimination or prejudice based on skin tone, particularly within communities of color. It often manifests as a preference for lighter skin over darker skin, leading to social, economic, and psychological impacts on individuals. This phenomenon can be influenced by historical factors, including colonialism and media representation, which have perpetuated certain beauty standards. The term is closely related to concepts like colorism, which specifically addresses the bias against individuals with darker skin within the same racial or ethnic group. Shadism can affect various aspects of life, including employment, relationships, and self-esteem, creating divisions and reinforcing stereotypes.