The Serviceable Obtainable Market (SOM) refers to the portion of the Serviceable Available Market (SAM) that a business can realistically capture within a specific timeframe. It considers factors like competition, market trends, and the company's resources. SOM helps businesses set achievable sales targets and allocate marketing efforts effectively. Understanding SOM is crucial for strategic planning. By analyzing the SOM, companies can identify their target audience and tailor their products or services to meet customer needs. This focused approach increases the likelihood of success in a competitive landscape, ultimately driving growth and profitability.