Serviceable Available Market (SAM) refers to the segment of the total market that a business can realistically target and serve with its products or services. It takes into account factors such as geographical reach, regulatory constraints, and the specific needs of potential customers. By focusing on SAM, companies can better allocate resources and tailor their marketing strategies to meet the demands of this defined audience. Understanding SAM is crucial for businesses as it helps them identify growth opportunities and assess market potential. This concept allows companies to prioritize their efforts and investments, ensuring they concentrate on the most promising segments within the broader Total Addressable Market (TAM).