Service Bundling is a marketing strategy where multiple services are offered together as a single package. This approach allows businesses to provide customers with a more comprehensive solution, often at a discounted price compared to purchasing each service separately. It can enhance customer satisfaction by simplifying the buying process and providing added value. Companies across various industries, such as telecommunications and software, frequently use service bundling to attract new customers and retain existing ones. By combining services like internet, cable, and phone into one package, businesses can streamline their offerings and encourage customers to choose their services over competitors.