A "Serb" is a member of the South Slavic ethnic group primarily associated with Serbia and Montenegro. They speak the Serbian language, which is part of the Slavic language family. The Serbs have a rich cultural heritage that includes traditional music, dance, and cuisine. Historically, the Serbs have played a significant role in the Balkans, particularly during the medieval period when the Serbian Empire was established. Today, Serbs can be found in various countries, including Bosnia and Herzegovina, Croatia, and Kosovo, often maintaining their cultural identity through festivals and community events.