Packaging design refers to the process of creating the exterior of a product's package. This includes the choice of materials, colors, shapes, and graphics that not only protect the product but also attract consumers. Effective packaging design communicates the brand's identity and can influence purchasing decisions. Good packaging design also considers functionality and sustainability. It ensures that the product is easy to open, store, and use while minimizing environmental impact. Designers often collaborate with marketing teams to ensure that the packaging aligns with the overall brand strategy and appeals to the target audience.